What the engine says about Willagee
Demand 6/10: the most modest and multicultural of the Fremantle belt (5,447 residents; household income $1,660/week; youngest at median age 37; 35.0% rented; English-only-at-home 80.8%, the lowest of the belt) — a former war-service-housing suburb now gentrifying as large ex-State Housing blocks subdivide.
Demand 6/10: the most modest and multicultural of the Fremantle belt (5,447 residents; household income $1,660/week; youngest at median age 37; 35.0% rented; English-only-at-home 80.8%, the lowest of the belt) — a former war-service-housing suburb now gentrifying as large ex-State Housing blocks subdivide.
Competition 4/10: a small commercial core (the Willagee Centre on Archibald Street) where a value-and-authentic neighbourhood format banking the renter-and-young-family trade and the gentrification uplift wins.
Demand
6/10
Rent pressure
4/10 (lower is better)
Competition
4/10 (lower is better)
Top 10 retail stores in Willagee
Ranked by success score (Google rating, review volume, prominence) within ~1500m of the suburb centre — not a directory browse, but incumbents worth studying before you open.
★★★★☆ 4.4 (154 reviews)
Strong 4.4★ average with solid review depth — customers actively recommend this retail. Likely the benchmark incumbent new entrants are measured against.
2. WorkSafe GEAR Australia
★★★★☆ 4.3 (46 reviews)
Above-average 4.3★ rating shows the offer resonates with local trade.
3. Totally Workwear Myaree
★★★★☆ 4.1 (36 reviews)
Above-average 4.1★ rating shows the offer resonates with local trade.
4. Fully Promoted Myaree
★★★★½ 4.5 (15 reviews)
Above-average 4.5★ rating shows the offer resonates with local trade.
5. Conidale
★★★★½ 4.8 (9 reviews)
Above-average 4.8★ rating shows the offer resonates with local trade.
6. Neoress
★★★★★ 5.0 (2 reviews)
Above-average 5.0★ rating shows the offer resonates with local trade.
7. Wet Weather Wear
★★★★☆ 4.0 (2 reviews)
Above-average 4.0★ rating shows the offer resonates with local trade.
8. Kindred Spirit Boutique and Gift
★★★★★ 5.0 (1 review)
Above-average 5.0★ rating shows the offer resonates with local trade.
9. Action Promo
★★★★★ 5.0 (1 review)
Above-average 5.0★ rating shows the offer resonates with local trade.
10. Hunt Over
No rating yet
Visible local operator within walking distance of the suburb centre.
Why businesses succeed — and fail — in Willagee
Strengths
- ✔ Manageable competition density vs other suburbs
- ✔ Rent pressure lower than premium inner-city strips
- ✔ Relatively stable year-round trade (low seasonality risk)
- ✔ High average customer ratings — the catchment rewards quality execution
- ✔ Café format scores 69/100 (GO band) for this suburb
Risks
- ✖ Several incumbents with 4.4★+ and deep review counts set a high quality bar
Thinking of opening a retail store in Willagee?
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