Answers for the moments that matter before you sign.

Click “Start Free Location Score” (or go to /onboarding). Enter an Australian street address, choose your business type, confirm the map pin, and add monthly rent if you know it. Submit — your report is usually ready in typically 2–4 minutes. You can also start a new analysis from the Dashboard after you sign in.

No. Your first location report is free and no card is required to start. You only enter payment details when you unlock modelled financials or buy a report pack.

Free: recommendation, competitor map, location score, data confidence. Unlock ($29): modelled P&L, break-even, costs, scenarios, PDF. Free: recommendation, competitor map, location score, data confidence. Unlock ($29): modelled P&L, break-even, costs, scenarios, PDF. City guides, suburb pages, the blog, and free tools stay free for research.

Most reports finish in typically 2–4 minutes. You can leave the page — analysis continues in the background and the report appears in your Dashboard when it is ready. If a report shows as failed after a few minutes, try again; a second run usually succeeds.

Any Australian street address. Coverage for demographics and rent context is strongest in major cities (Sydney, Melbourne, Brisbane, Perth, Adelaide) and inner suburbs. Regional addresses may use broader trade bands when suburb-specific data is thin — the report flags lower data confidence when that happens.

Reports show a recommendation (PROCEED / VERIFY / AVOID) separate from the Location Score. PROCEED: promising fit, subject to normal due diligence. VERIFY: potentially viable, but important checks remain before you commit. AVOID: material mismatch for this concept, rent, location, or operating model at proposed terms. Changing rent, business type, or calibrating inputs may shift the recommendation.

The Location Score (0–100) is a weighted composite across five dimensions: Rent Affordability 20%, Competition 25%, Market Demand 20%, Profitability 25%, Location Quality 10%. It measures how strong the site reads on measured inputs — not whether to sign the lease. Score bands: 60+ strong composite · 40–59 mid · below 40 weak. A high score with VERIFY means verify before you commit, not a bad location.

Yes, when you can. Calibration lets you enter business-specific inputs such as average order value, operating hours, access type (for example street frontage or side street), and seating capacity. Those inputs replace generic category assumptions and usually improve modelled revenue and break-even after unlock. It takes under a minute and is optional for the free location signal.

Reports mix live data and modelled estimates. Competitor locations come from live map/places data. Demographics lean on ABS Census context. Rent pressure and demand reads use category patterns plus your inputs — they are not scraped lease listings. Revenue and profit figures after unlock are model estimates, not guarantees. Always verify key numbers with a commercial agent and accountant before you sign.

Rent is usually your largest fixed cost and hard to reverse after you sign. As a screening rule of thumb, rent above about 12% of monthly revenue is a warning; above about 20% is a common failure pattern in hospitality. After unlock, the report shows rent-to-revenue against workable bands for your category and suburb context.

After unlock, it estimates the customers per day needed to cover modelled costs (rent, staffing, and COGS). Your projected daily customers are compared to that threshold. If you are comfortably above it, the site looks more workable; if below, the report shows the gap and how sensitive it is to rent or ticket size.

We look up businesses near your pin (typically within about 500 m) that match your category, using live map data. Ratings and review volume help gauge intensity. In some suburbs live data can lag — the report flags low-confidence competitor counts when detected.

A short plain-language narrative at the top of the report explaining why the recommendation was reached. It draws on your actual signals — competition, demand, rent pressure, and main risks — not stock marketing phrases.

Your first report is free. Paid options are one-time purchases: Single Report ($29 — one unlocked location with modelled financials + PDF), 3-Pack ($59), and 10-Pack ($149). Credits from packs stay in your account and do not expire. High-volume monthly plans exist for agents and multi-site operators, but most users only need a single unlock or a pack.

View pricing

On any completed report, use “Unlock this report — $29”, or buy a pack from Upgrade / Pricing. Payment is processed by Stripe. The financial sections open as soon as payment succeeds.

Unused credits: full refund within 7 days of purchase if you have not generated a report from that payment. Broken reports: rerun, credit, or refund review within 14 days. See Refund Policy. Contact hello@locatalyze.com with your account email if you need help.

Open refund policy

No. The free quota counts analyses you have run, not reports you still store. Deleting a report does not restore a free run.

If you have a high-volume monthly subscription, cancel anytime from Profile. Access continues until the end of the current billing period. Report packs are not subscriptions — unused credits remain until you use them.

Yes. When analysis completes, we email your account address with the recommendation, headline score, and a link back to the report. Modelled financial figures appear in that email only after the report is unlocked.

Yes, on unlocked reports (single unlock or pack credit). Use Download on the report page. The PDF is a decision memo — recommendation, scores, modelled P&L, break-even, scenarios, and competition context — with clear estimate disclaimers.

Yes. With two or more unlocked reports, open Location Comparison and place up to three side by side — recommendation, location score, modelled revenue/profit, break-even, and score breakdown. A 3-Pack is the usual way to unlock a shortlist for comparison.

Yes. Use Share on the report to create a public link. Anyone with the link can view it without signing in. Financial sections only appear if that report is unlocked. You can revoke the link anytime from the report page.

Most runs finish in typically 2–4 minutes. The system gathers competitor, location, demand, and financial signals, then compiles the memo. Keep the tab open or come back via Dashboard. If status is still stuck after several minutes, refresh once; if it failed, resubmit the same address.

After you have a Locatalyze report, Location Watch helps you keep an eye on the area — weekly checks for candidate competitor signals and report freshness in your dashboard. Lite Watch is available with an eligible report. Location Watch Plus (paid early access) adds deeper monitoring where enabled.

Location Watch

An optional human review for high-stakes decisions: a written commercial review of one new location or one existing-business purchase file, plus a short consultation with an experienced multi-site operator. It is decision-support — not legal, accounting, valuation, or a success guarantee.

Expert Business Review

The Methodology page explains how scores, recommendations, data sources, and modelled economics work — including what is measured versus estimated. Start there if you need the technical write-up behind a report.

Read methodology

Reports are private to your account by default. Public share links are opt-in and can be revoked. We do not sell your report contents. See the Privacy Policy for how account and analytics data are handled.

Privacy Policy

Not yet. Locatalyze is built for Australian leases — demographics, rent context, and competitor categories are calibrated for Australia. International coverage is on the roadmap.