What's new

Location Watch goes public, Pipeline becomes a decision workspace, blog imagery gets editorial polish, and technical SEO consolidates on www.

• New

  Location Watch marketing and workspace

  Outcome-led product page plus in-app monitoring for competitor and location change signals — with calm weekly digests instead of noisy alerts.

• Improved

  Pipeline as a portfolio command centre

  Executive summary, attention queue, timeline of recent changes, and denser keyboard navigation so shortlisted sites stay decision-ready.

• Improved

  First-run guidance and dashboard discoverability

  Dismissible What’s New after releases, a one-time nav tip for the icon rail, clearer empty states, and consistent Pipeline naming across home and reports.

• Improved

  Unique blog heroes and expandable figures

  Topic-specific article imagery replaces duplicated stock photos, with an accessible lightbox for featured and inline figures.

• SEO

  Apex host consolidation and inventory redirects

  locatalyze.com permanently redirects to www; missing open/business/movers URLs 308 to owner hubs; Location Watch added to the sitemap.

• Fixed

  Changelog metadata restored

  Dedicated title, description, and canonical so the page no longer inherits the homepage SERP snippet.

SEO hub pages, blog upgrade, security headers, contact form, city redirects, and checklist fixes.

• New

  Programmatic SEO hub pages

  Sydney and Perth hubs link six business types, each with suburb guides grounded in real financial modelling.

• New

  Blog index and post layout upgrade

  Featured two-column layout, category pills, sticky article sidebar, and location guide links — emojis removed sitewide.

• New

  Contact page with auto-reply

  Reason selector, Resend confirmation to the sender, and a one-click reply path for the team.

• Improved

  Help Centre refresh

  Accurate pricing, what-if calculator docs, share link and PDF FAQs, plus quick-link navigation cards.

• Improved

  City short-link redirects

  /sydney and /perth now resolve to their analyse city hubs.

• Security

  Full Content Security Policy

  Locked script, style, connect, and frame directives, plus HSTS, frame options, and related browser hardening headers.

• Security

  Turnstile and rate limits

  Cloudflare Turnstile on signup; Upstash Redis rate limiting confirmed on /api/analyse.

• Security

  Email verification gate

  Dashboard blocks report generation until email is confirmed; dedicated verify-email page added.

• Fixed

  Reports table schema for async analysis

  Status, progress, error, and result columns landed so the async architecture runs end-to-end.

• SEO

  Search Console and social cards

  Sitemap submitted, canonicals confirmed, OG image route and Twitter card meta added.

Async analysis engine, pricing overhaul, founder pages, and trust and security hardening.

• New

  Async analysis architecture

  Browser gets a report ID in under 200ms; analysis continues in the background with live dashboard updates via Supabase Realtime.

• New

  Pay-per-report pricing

  1 free report, Single ($29), 3-Pack ($59), 10-Pack ($149) — credits as the primary commercial model.

• New

  About page with founder context

  Methodology and team background for operators evaluating the product.

• Improved

  Competitor data caching

  48-hour suburb cache cuts repeat analysis latency and API cost.

• Fixed

  Score ring flash on load

  Feasibility ring no longer shows 0/100 before data arrives.

• Fixed

  Staging URLs scrubbed from public pages

  No leftover preview hosts in customer-facing copy or links.

• Security

  API keys server-only

  Secrets removed from the client bundle; prompt-injection checks on analyse inputs.

• SEO

  JSON-LD and meta coverage

  FAQPage and HowTo schemas plus canonicals and descriptions across marketing pages.

Report improvements, financial model accuracy fixes, and scoring engine overhaul.

• New

  Score explainability tooltips

  Each breakdown bar explains why that dimension scored the way it did.

• New

  Risk scenarios in every report

  Best (130%), base, and worst (70%) cases with cash-buffer estimates.

• Fixed

  Demand-driven financial baseline

  Revenue is independent of rent; rent influences score only. Payback no longer shows 999 months.

• Fixed

  Honest three-year and SWOT outputs

  Projections show profit vs loss correctly; SWOT no longer claims profitability when net profit is negative.

• Improved

  Demographics coverage expanded

  400+ Australian suburbs across major cities and regional towns.

• Improved

  Scoring weights standardised (v2.1)

  Rent 20%, Competition 25%, Market Demand 20%, Profitability 25%, Location Quality 10%.

Public share links, PDF export, and dashboard usability improvements.

• New

  Public share links

  High-entropy URLs let advisors review a report without an account.

• New

  PDF export

  Download any unlocked report as a shareable PDF.

• New

  Dashboard report history

  Past analyses saved and filterable by verdict, date, or business type.

• Fixed

  Mobile map scroll trap

  Tap-to-activate prevents the competitor map from capturing page scroll.

Self-contained analysis engine replacing the previous multi-service pipeline.

• New

  Unified analysis engine

  Competitor, demographic, financial, and AI steps run in one coordinated workflow.

• New

  Financial modelling layer

  Monthly P&L, break-even, payback, and scenario projections in unlocked reports.

• New

  IDOR protection

  Users can only access their own reports.

• Improved

  Competitor search standards

  500m radius default; Australian OSM category taxonomy expanded.

Full platform relaunch. Production SaaS with auth, billing, and structured reports.

• New

  Auth and Stripe billing

  Email/password signup, login, reset, and credit checkout.

• New

  Structured GO / CAUTION / NO reports

  Score breakdown, competitors, demographics, and written narrative sections.

• New

  Methodology, blog, and Help Centre

  Public trust and education surfaces for operators evaluating Locatalyze.

Initial private beta — address input, basic scoring, and narrative report generation.

• New

  Address-to-verdict pipeline

  Paste an Australian address; receive a GO / CAUTION / NO score.

• New

  Competitor proximity scoring

  500m radius competitor pressure in the first beta reports.

• New

  Location narrative

  Competitor, rent, and demand summaries for early invitees.