We've been on both sides
of this problem
One co-founder ran businesses and felt the pain. The other built the systems that fix it. Together, we made the tool we both wish existed.
Prash Guleria
Co-Founder & Product · Perth, WA
Serial business owner turned tech builder. Prash ran his own ventures across Perth and kept hitting the same wall — no affordable way to validate a location before committing to a lease. He learned to code, built the first version of Locatalyze on nights and weekends, andhasn't looked back since.
Connect on LinkedInAman
Co-Founder & Engineering · Perth, WA
Backend engineer with years inside one of Australia's major banks, building the infrastructure that handles millions of transactions a day. Aman brings that same enterprise-grade rigour to Locatalyze — designing the data pipelines, APIs, and analysis engine that make 60-second feasibility reports possible at scale.
Why we built this
Prash spent years running his own businesses across Perth, constantly scouting locations. Each time, the process was the same — gut feel, a few weekends of research, maybe a paid consultant if the stakes were high enough. The data existed, but it was locked behind $5,000–$15,000 reports and two-week timelines.
Aman knew the technology could do better. Together they built Locatalyze — the tool they both wish had existed: location feasibility analysis in about 90 seconds, for any Australian small business.
How we work
Locatalyze is operated by VSG Group Australia Pty Ltd (ABN 47 683 197 819), based in Perth. See our methodology for how verdicts and financial blocks are produced.
Editorial contributors
- Prashant Gupta — Founder, Locatalyze
- Ella Nguyen — Hospitality contributor, Locatalyze
- Steve Marchetti — Lease & operations contributor, Locatalyze
Our mission
Democratise commercial property intelligence for Australian small businesses — so any founder can access the same insights as a $10,000 feasibility consultant, in about 90 seconds, before signing anything.
Want to get in touch?
Feedback, partnership ideas, or just want to talk shop — we're easy to reach.
hello@locatalyze.com