About Locatalyze

Built for the decision before the lease.

Locatalyze began with a practical frustration: Australian small-business owners could find plenty of location data, but very little that helped them decide whether a site made commercial sense.

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The reason we started

The data existed. The useful answer did not.

Evaluating a commercial location often meant choosing between gut feel, days of fragmented research, or a consulting process that was too slow or expensive for an independent operator.

Prash had encountered that gap while assessing locations for his own businesses. The questions were practical: Is the rent supportable? Who already trades nearby? Does local demand fit the concept? What would need to be true for the site to work?

He and Aman built Locatalyze to bring those signals into one structured starting point—so an operator can challenge a promising address before committing money, time and reputation to it.

The founders

Two perspectives on the same decision.

Commercial experience shaped the questions. Engineering and data work shaped how the product answers them.

Prashant Guleria

Co-founder · Product

Perth, Western Australia

Prash brings first-hand experience of evaluating commercial locations as a business operator. He leads the product around the questions owners need answered before a lease—not just the data that happens to be available.

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Aman

Co-founder · Engineering

Aman leads the engineering behind Locatalyze: the data pipelines, analysis systems and product infrastructure that turn separate location signals into a consistent, reviewable report.

From experience to product

A better starting point, not a promise of certainty.

Locatalyze connects operator judgement with structured analysis. Each part of the product follows from that purpose.

01
Start with the real decision
Assess the address, business type and rent together—not as isolated data points.
02
Bring the evidence into one view
Combine competition, local demand, rent pressure, demographics and financial assumptions.
03
Make the trade-offs visible
Show conditions, limitations and risks so the operator can decide what to verify next.

How we work

Principles behind every report.

Good decision-support should make uncertainty easier to inspect, not hide it behind a confident score.

Evidence before confidence: Recommendations should follow the available signals, with data quality made clear.
Limitations in plain language: Missing inputs, model assumptions and uncertainty belong in the report—not in the fine print.
Practical next steps: Useful analysis points to what an operator should inspect, negotiate or validate next.
Australian small-business focus: The product is designed around Australian addresses, operators and commercial-location decisions.

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Company details

Built in Perth, for decisions across Australia.

Operator: VSG Group Australia Pty Ltd
ABN: 47 683 197 819
Base: Perth, Western Australia
Product role: Location decision-support—not financial, legal or investment advice

Before you sign

Put your next location through the questions that matter.

Start with an Australian address. Your first location report is free, with no card required.

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