Point Cook vs Fitzroy

Demand 8/10: one of Australia's largest and youngest suburbs — 66,781 residents, a median age of 33 and large families (average household 3.2) — a strongly Indian-and-Chinese diverse base (17.4% Indian ancestry; 14.3% Chinese; 56.1% born overseas) anchored by the Point Cook Town Centre, with notably high household income ($2,392/week) for a growth corridor.

Demand 10/10: Smith Street and Gertrude Street set the national benchmark for independent hospitality density and customer quality.