Craigieburn vs Fitzroy

Demand 8/10: one of Melbourne's largest growth-corridor suburbs — 65,178 residents, a young median age of 32 and large families (average household 3.3) — anchored by Craigieburn Central (Big W, Kmart, Coles, Woolworths, Aldi, cinemas and ~160 stores) and a Craigieburn-line station, with a strongly Indian-and-diverse population (12.4% Indian ancestry; 13.5% born in India; a notable Iraqi community).

Demand 10/10: Smith Street and Gertrude Street set the national benchmark for independent hospitality density and customer quality.