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Affluent village, old money, boutique, heritage

Opening a Business in
Hawthorn, Melbourne

Hawthorn is one of Melbourne's wealthiest suburbs, with Glenferrie Road as its vibrant village shopping strip. Strong café and boutique retail trade serves an affluent residential base of professionals and established families.

Population
~22,000
Avg Income
$96,000
Foot Traffic
High
Parking
Moderate
Rent Range
$4,000–$9,000/month

Demand by Business Type

How well does Hawthorn suit each type of business?

Cafes
RECOMMENDED
88/100
Restaurants
RECOMMENDED
84/100
Retail
RECOMMENDED
88/100
Gyms
RECOMMENDED
82/100
Takeaway
62/100

Market Insight

Hawthorn's private school cluster and high-income households create reliable premium spending. Swinburne University adds a student demographic. The suburb rewards quality and presentation — presentation matters as much as product here.

— Locatalyze Market Analysis

Top Commercial Streets

Glenferrie Road
Auburn Road
Church Street

Nearby Traffic Drivers

Swinburne University
Hawthorn Station
Glenferrie Station
Riverside Golf Club

Best suited for

Business types with strong opportunity in Hawthorn

Cafes Retail Restaurants Gyms

Tougher market

Takeaway

Who shops here

Established professionals, private school families, retirees
Suburb Vibe
Affluent village, old money, boutique, heritage

Other Suburbs in Melbourne

Fitzroy
Artisan, bohemian, café-obsessed, creative industry
Very High traffic
Brunswick
Multicultural, alternative, student, vinyl-and-coffee
High traffic
Richmond
Vietnamese culinary hub, sport-adjacent, gentrifying
High traffic
South Yarra
Glamorous, fashion-forward, premium dining, aspirational
Very High traffic
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