Find the right location for
your Australian business

$287K

Average cost of a bad location decision

60%

Of failures linked to poor location

30s

Time to get your analysis

500m

Competition radius we analyse

Paste any Australian street address. Works for any suburb in any state.

Select from café, restaurant, retail, gym, takeaway or general business.

Enter your expected rent, average transaction value and trading days.

Receive a full feasibility report with GO / CAUTION / NO verdict in 30 seconds.

Foot traffic & daytime population

We combine ABS daytime worker data with commuter density to estimate the real population that passes your site daily — not just residents.

Suburb demographics

Median household income, age profile and household type from the ABS Census tell us whether the local population matches your business model.

Competition mapping

We identify every direct competitor within your relevant radius, score them by proximity and category overlap, and calculate a competition index.

Rent affordability

Input your rent and average transaction value. We calculate the daily transactions required to keep rent below 12% of revenue.

Revenue projection

Based on foot traffic, capture rates and your pricing, we model a realistic revenue range for the site at 3, 6 and 12 months.

GO / CAUTION / NO verdict

A final composite score across all variables gives you a clear, justified verdict — with the supporting data to understand every factor.

Healthy buffer for slow periods, marketing spend and unexpected costs. Your location economics are working strongly in your favour.

Industry standard for most categories. Manageable with solid execution. This is the target range for most well-run businesses.

Viable but limited buffer. Any shortfall in projected revenue puts cashflow under pressure. Negotiate hard before signing.

Statistically difficult to sustain. Requires exceptional execution and above-projection revenue to survive long-term.

Almost universally unsustainable for independent operators. Unless your revenue model has been proven at this location, walk away.