Let's establish the incentive structure clearly before discussing tactics, because understanding the incentive structure explains everything else. A commercial landlord's interests at the lease negotiation stage are: maximum rent, minimum incentives, minimum flexibility for the tenant to exit, and maximum obligations on the tenant at termination. A tenant's interests are the exact opposite of all four. These are not compatible interests that can be aligned through good communication and mutual understanding. They are structurally opposed, and any framing of the commercial leasing relationship as a partnership or collaboration is a narrative that benefits the party with more information and experience — which is almost never the first-time hospitality operator. This isn't a cynical take. It's an accurate description of a financial negotiation that happens to involve real estate rather than securities. The landlord has almost certainly done this negotiation many more times than you have. Their property manager is a specialist who does this professionally. The landlord's solicitor has reviewed hundreds of leases. You have probably reviewed one, maybe two. The only way to narrow this information asymmetry is preparation — specifically, knowing what to look for and what to push back on before you're in the room. This article gives you that.
The first information asymmetry you'll encounter is in how the rent is presented. Property managers almost universally quote net rent — the base rent figure that excludes outgoings. Outgoings are the landlord's actual costs of owning and operating the building: council rates, water and sewer charges, building insurance, body corporate levies (if applicable), property management fees, cleaning of common areas, and sometimes even garden maintenance. The tenant pays these costs in addition to the base rent, but they are rarely front and centre in the initial discussion.
In retail and hospitality tenancies in Australian inner-suburban and CBD locations, outgoings typically add 15–30% to the base rent figure. A quoted base rent of $3,600 per week becomes $4,140–$4,680 per week when outgoings are included. That's the number that should be going into your rent-to-revenue ratio. Always. From the first conversation. Every time you see a rent quoted without outgoings, mentally add 20% and use that number in your calculations.
The outgoings liability is particularly important because it floats. Your base rent is fixed until the review date. Your outgoings can increase annually as the landlord's costs increase — and they've increased meaningfully over the past three years with council rate rises, insurance premium increases, and utility cost escalations. You have signed up for an obligation whose future cost you cannot precisely model at the time of signing.
The rule: always use all-in rent for your calculations
Before any rent-to-revenue calculation, always confirm the estimated annual outgoings and add them to the base rent. Formula: (Base rent per week + estimated annual outgoings ÷ 52) = All-in weekly rent This is the number to divide by your realistic weekly revenue. Never use base rent only.
"I have another party viewing on Thursday." "The landlord needs a decision before end of week." "I can't hold this off the market — there's been strong interest." These statements have a specific effect on the decision-making process of an excited founder who has found a space they like. They trigger a mental shift from evaluation mode (analytical, questioning, comparative) to commitment mode (justifying, rushing, accepting). This shift is the objective of urgency-creating language, whether or not the urgency is real.
Here's the honest reality about most "urgent" leasing situations. Retail and hospitality vacancies in inner-suburban and CBD Australian markets have, for the most part, not been characterised by the kind of competitive demand that makes a week's additional diligence genuinely costly. Good commercial spaces in viable locations do get leased — but the "another party is interested" narrative is used as a pressure tool whether or not it reflects reality. Landlords and property managers have a fiduciary obligation to obtain the best outcome for the landlord, and manufacturing urgency is one of the most effective tools available to them.
The correct response to urgency pressure at the lease stage is a structured request for a defined period of exclusivity or a hold: "I need two weeks to complete my due diligence and get this reviewed properly. I'm prepared to put a holding deposit down to secure the space during that period, which I understand becomes non-refundable if I proceed to lease signing. If the landlord isn't prepared to offer that, I'm not comfortable committing on a shorter timeline." This response does two things: it takes the urgency pressure off the table with a practical mechanism, and it reveals whether the space is actually as competitive as presented.
A landlord with genuinely strong competing interest may decline the hold and lease to another party. That outcome, while disappointing, is better than signing a structurally bad lease under time pressure. A landlord who accepts the hold arrangement has told you something important about the actual level of competing demand.
Commercial leases are written by the landlord's solicitor. They contain language that systematically favours the landlord's interests. Most first-time operators reviewing a lease focus on the headline provisions — the rent, the term, the rent review dates — and miss the clauses that are buried in definitional sections and boilerplate that appear in every lease and therefore feel like background rather than negotiating points.
The ratchet clause is one of the most financially consequential pieces of boilerplate in Australian commercial leases. In its standard form, it specifies that at a market rent review, the rent will be set at the greater of: (a) the current rent, or (b) the market rent. The implication: rent can only ever go up at a market review, never down. Even if the commercial property market in your area has softened significantly since you signed, a ratchet clause prevents you from benefiting from that movement. Your rent floor is permanently locked at your highest historical figure.
This clause became financially significant for many operators who signed leases in 2019 or early 2020, experienced rent reductions during COVID-era renegotiations (which in many cases involved formal lease variations removing the ratchet clause), and then found post-2022 rent reviews pushing aggressively back up with ratchet protections in place. Operators who had retained their ratchet clauses through the COVID period found themselves unable to benefit from any post-pandemic rental softening.
Ask your solicitor specifically: "Does this lease contain a ratchet clause in the market review provisions?" If yes: "Is the landlord prepared to remove it?" Many landlords will resist this — the ratchet is valuable to them — but many will negotiate it out in exchange for a modest concession elsewhere. It is worth pushing for firmly.
Rent-free periods and fit-out contributions are genuine and valuable commercial concessions. They are also, in the hands of a skilled property manager, highly effective distractions from the headline rent number, which is where the real long-term economic consequence lives.
Here's the arithmetic. Landlord A offers: $4,800 per week base rent, 4 months rent-free, no fit-out contribution. Landlord B offers: $4,200 per week base rent, 1 month rent-free, no fit-out contribution. Over a 5-year (260-week) lease: Landlord A's lease costs $1,286,400 in rent payments. Landlord B's lease costs $1,083,600. Landlord B's lease is $202,800 cheaper over the same period, despite offering a smaller incentive. Yet in a negotiation, the Landlord A offer with its 4-month rent-free period will typically feel more attractive to an operator who is focused on the incentive rather than the full-term economics.
The correct mental model: value every commercial lease on its total cost over the full term, assuming you occupy for the full period. This means: (total weeks × weekly base rent) + (estimated annual outgoings × years) + (make-good estimate at end of term) − (incentive value). Compare this figure across all options. Never compare leases at the incentive level without doing the full-term calculation.
The make-good obligation is not hidden in the lease. It's right there in the document, typically in a section called something like "Reinstatement" or "Condition on Vacating." What's hidden is its dollar amount — which isn't specified in the lease because it depends on the fit-out you install. Most operators read the make-good clause, note that it requires returning the premises to original condition, and file it mentally as "something to deal with later." Later arrives at the end of the lease at the worst possible financial moment.
Here's how to handle this properly at the pre-signing stage. Before you sign, have a detailed conversation with your fit-out contractor about what your planned works would cost to reverse. What does removing a commercial kitchen back to raw tenancy standard involve? What does reinstating the flooring, the joinery, the lighting infrastructure? In most hospitality fit-outs involving a full kitchen installation, the make-good estimate runs between $45,000 and $90,000. Add this number to the total cost of your lease. Include it in your business plan as a known liability. Decide whether the business model still makes sense with this cost included.
Beyond the financial modelling, there's a negotiation opportunity here. Many landlords will accept a cash settlement in lieu of physical make-good — they'd rather have $40,000 now than supervise the removal of a kitchen. Some will accept a lease incentive variation that reduces the make-good scope in exchange for the tenant undertaking specific agreed improvements to the premises. These conversations are much more productive before you sign than after, when the landlord knows they have all the leverage.
The landlord's property manager has prepared for this negotiation. They know the comparable market rents on your street. They have a clear sense of the landlord's minimum acceptable outcome. They know which clauses are genuinely non-negotiable and which ones are starting positions. Their preparation is their competitive advantage in the negotiation.
Your preparation needs to be equivalent. Before any negotiation conversation: you know the market rent range for comparable tenancies in the corridor (available through commercial agents and property databases — Locatalyze provides this for hospitality tenancies). You know your maximum viable all-in rent based on your revenue model. You have identified two or three alternative locations that you could genuinely consider, giving you real walk-away capacity rather than theoretical walk-away capacity. You have a list of the specific clauses you will push back on — ratchet, make-good scope, permitted use flexibility, assignment rights.
A tenant who arrives at a negotiation with market rent data, clear alternatives, and a specific list of clause positions is a fundamentally different negotiating counterparty than a tenant who has fallen in love with a space and needs the landlord to make it work. The landlord's property manager can tell the difference in the first five minutes. The operator who has done the preparation almost always gets meaningfully better outcomes.
The preparation checklist before any lease negotiation
☑ Market rent data for comparable tenancies within 500m — know the real range, not just the landlord's ask ☑ Your maximum viable all-in weekly rent derived from revenue modelling ☑ Two real alternative locations you'd genuinely consider ☑ Written clause positions: ratchet removal, make-good scope, permitted use, assignment ☑ A solicitor with hospitality lease experience briefed before (not after) the negotiation ☑ A holding deposit offer ready to deploy if urgency pressure arrives
Locatalyze provides rent benchmarking for any Australian address — know the real market rent for your corridor before you walk into a negotiation.
Get my location benchmark → →About the author
Prashant Guleria
Founder, Locatalyze
Prashant is obsessively focused on the commercial intelligence gap in Australian small business location decisions. He built Locatalyze to give operators the data parity that changes negotiating outcomes.
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