This Melbourne cafe checklist is built for pre-lease decisions, not general advice. Use it to ensure your site passes demand, rent, competition, and downside checks before you commit to long fixed costs.
This is where founders usually get it wrong: they treat benchmark demand as proof, when it is only a starting hypothesis that still needs local validation.
10 checks
Core pre-signing checks
8–12%
Target rent ratio zone
2 scenarios
Base + downside required
Fast sequence
Shortlist 2-3 suburbs
Run frontage demand checks
Validate rent and break-even
Stress-test downside
Sign only if all non-negotiables pass
Turn this checklist into an address-level decision.
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Validate customer-day demand, rent ratio, and local competition for your exact address before signing.
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How to read this decision
Interpretation: this is not a checklist to tick mechanically; it is a stress test of whether demand is real enough to survive a weak month.
Mini real-world scenarios
A cafe in an inner Perth strip looked viable on paper, but failed in month five because weekday commuter capture was half of the expected run rate.
A small operator avoided a poor lease by running two weekends of manual counting first; the observed peak window was 35% below benchmark assumptions.
A founder who compared two nearby suburbs chose the lower-rent site and reached breakeven sooner because repeat local demand was less volatile.
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Pillar guides
Free rent, viability, and break-even checks. Upgrade when you are ready for competitors, map, and numbers for a specific site.
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