Wishart is a large, diverse, family suburb about 15km south-east of the Brisbane CBD — a high family-household share (80.9%), big multi-generational households (3.0 people on average) and a notably multicultural base of 11,333 (42.4% born overseas), near the Westfield Mount Gravatt centre with no rail line. The composite lands at 63/100 with a CAUTION verdict, café the best fit at 68/100. This briefing sets out the catchment and the format that fits.
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Wishart is a large, diverse, family suburb about 15km south-east of the Brisbane CBD — a high family-household share (80.9%), big multi-generational households (3.0 people on average) and a notably multicultural base of 11,333 (42.4% born overseas), near the Westfield Mount Gravatt centre with no rail line. The composite lands at 63/100 with a CAUTION verdict, café the best fit at 68/100. This briefing sets out the catchment and the format that fits.
Wishart's character is large, diverse, family and suburban. The 2021 Census records 11,333 residents with a median household income of $2,026 a week — above the Greater Brisbane $1,849 — a personal income of $784 (the gap reflecting big multi-generational households), a median age of 39, 71.3% owner-occupancy and 80.9% family households (among the higher family shares in Brisbane), with a notably diverse base (42.4% born overseas, with a substantial Asian community). It is a value-and-volume, multicultural family market with real scale.
Wishart's demand engine is the large, diverse family base — supporting both mainstream family demand and authentic-cuisine demand — near the Westfield Mount Gravatt hub. The suburb is predominantly residential with local shops, near the major Westfield Mount Gravatt centre, and bus-served with no rail line. The constraint is the value-conscious per-head income (big households on a household income that spreads across more people) and the largely residential, hub-adjacent character. Read this briefing, then position on the local-shops desire-lines where the large, diverse family trade converges.
Wishart's numbers describe a large, diverse, family suburb. The household income ($2,026/week) sits above the Greater Brisbane median but the per-head personal income ($784) is modest — the gap reflecting big multi-generational households (3.0 people on average). Owner-occupancy is high (71.3%) and 80.9% are family households across an 11,333 base, with a notably diverse community (42.4% born overseas, substantial Asian community). A value-and-volume, multicultural family market.
The demand engine is the large, diverse family base — supporting both mainstream family and authentic-cuisine demand — near the Westfield Mount Gravatt hub. The operator implication is a good-value family café or an authentic-cuisine eatery on the local shops, reading both the mainstream family and the multicultural demand, priced value-and-volume and banking the everyday trade the hub does not capture.
Figure 1
Wishart's large, diverse family base
Resident base11,333
A large family catchment.
Wishart — born overseas42.4%
Notably diverse — substantial Asian community.
Wishart — personal income$784
Modest per-head — value-conscious, big households.
Source: ABS Census 2021 — Wishart (Qld) [1] and Greater Brisbane [2]. A large family catchment with a high overseas-born share driving authentic-cuisine demand, on a value-conscious per-head income (big multi-generational households).
A large, diverse, family base
Wishart's strength is scale combined with diversity. The 2021 Census records 11,333 residents with 80.9% family households, big multi-generational households (3.0 people on average), 71.3% owner-occupancy and a notably diverse base (42.4% born overseas, with a substantial Asian community). The household income ($2,026/week) sits above the metropolitan median, but the per-head personal income ($784) is modest because the households are large — a value-and-volume, multicultural family market.
For an operator, the implication is a value-and-volume offer that reads the scale and the diversity. A good-value family café, an authentic-cuisine eatery (the diverse base supports Asian and other cuisines) or a value-and-convenience food offer fits the large, diverse, value-conscious family base; the volume and the cuisine-specific demand carry the model. A premium concept overshoots the per-head income; a narrow mainstream-only one misreads the diversity that is one of the suburb's real demand drivers.
A residential suburb near the Mount Gravatt hub
Wishart's footfall is local-and-residential, with the major hub close by. The suburb is predominantly residential with local shops serving the family base, near the major Westfield Mount Gravatt centre which holds the destination retail; it is bus-served with no rail line. Position relative to the local shops and the car-access is the key variable, and much destination trade is captured by the nearby hub.
For an operator, the implication is to bank the local family-and-cuisine trade the Mount Gravatt hub does not capture. A quality-but-value local café or an authentic-cuisine eatery serving the large, diverse family base banks the everyday and the cuisine-specific demand close to home; a concept that competes with Westfield Mount Gravatt on destination retail or volume misreads the contest. Position local, read the diversity and bank the everyday family trade.
Rent, format and the diverse-family economics
Wishart's rent reads 5/10 — moderate south-eastern rents (median residential $440/week, above the metropolitan median), reflecting the in-demand family location. That cost base is workable for a value-and-volume operator that banks the large, diverse family base, but it is unforgiving of a premium format that overshoots the per-head income or a narrow mainstream-only one that misreads the diversity (competition 5/10).
The strongest fit is a good-value family café or an authentic-cuisine eatery on the local shops (café 68/100) — built for the large, diverse, value-conscious family base, priced value-and-volume and reading both the mainstream family and the multicultural cuisine demand. A value or authentic casual eatery fits the same base (restaurant 62/100). What does not fit: a premium concept that overshoots the per-head income; a narrow mainstream-only one that misreads the diversity; or a concept that competes head-on with the Mount Gravatt hub. Read the scale-and-diversity and position local.
Zone-by-zone breakdown
Wishart local shops
The local shops serving the large, diverse family base. Works for: value family cafés, authentic-cuisine eateries and convenience retail. Fails for: premium concepts overshooting the per-head income.
Mount Gravatt-edge
The edge toward the major Westfield Mount Gravatt hub. Works for: offers that complement rather than compete with the hub. Fails for: destination-retail or volume concepts competing head-on.
Residential streets
The large, diverse, family residential streets. Works for: value local cafés, authentic-cuisine offers and family services. Fails for: hospitality needing a destination footfall.
Operator Intelligence
10 dimensions — what matters most here
Scored 1–10 from an operator perspective: higher always means better. Each dimension includes the reasoning behind the score.
Demand (scale + diversity)Critical
A large (11,333), notably diverse family catchment (80.9% family households; 42.4% born overseas) — scale plus a multicultural cuisine demand.
8/10
Demand spend (per-head)Critical
A value-conscious per-head income (personal income $784; big multi-generational households) — a value-and-volume market.
4/10
Local footfallImportant
A largely residential suburb with local shops near the Mount Gravatt hub — a local family footfall, with destination trade captured by the hub.
6/10
Competition (Mount Gravatt pull)Important
The major Westfield Mount Gravatt hub nearby captures destination trade (5/10) — bank the local family-and-cuisine trade.
5/10
Cost base (rent)Supporting
Moderate south-eastern family rents (5/10, $440/week) — workable for a value-and-volume format.
5/10
When Wishart trades
Peak and off-peak trading periods
Strong
Weekend family & cuisine (09:00–15:00)
The large diverse family base on the local shops — the weekend family-and-cuisine peak.
Moderate
Weekday morning & family routine (07:00–10:00)
The family coffee-and-routine trade — a steady floor.
Moderate
Weekday local & lunch
A steady local lunch footfall.
Moderate
Evening family & authentic dining
A value family and authentic-cuisine evening trade from the diverse base.
Operator fit warning
Who should not open in Wishart
✕
Premium, high-ticket concepts that overshoot the value-conscious per-head income.
✕
Narrow mainstream-only concepts that misread the authentic-cuisine demand the diversity creates.
✕
Concepts that compete head-on with the Westfield Mount Gravatt hub.
Best business formats for Wishart
A good-value family café
The best-fit format (café 68/100). A large (11,333), diverse, value-conscious family base supports a good-value family café on the local shops, banking the everyday family trade close to home.
An authentic-cuisine eatery
A notably diverse base (42.4% born overseas, with a substantial Asian community) supports an authentic-cuisine eatery reading the multicultural demand alongside the mainstream family trade.
Value-and-convenience retail and services
A large, diverse, family, south-eastern community supports value-and-convenience food, family and services trading on the scale and the local footfall.
Risks specific to Wishart
A value-conscious per-head income
At a personal income of $784/week the per-head spend is modest (big multi-generational households on a household income of $2,026). Wishart is a value-and-volume market — a premium, high-ticket concept overshoots the per-head income.
Diversity is a demand driver, not a footnote
The notable multicultural mix (42.4% born overseas, substantial Asian community) is one of the suburb's real demand drivers. A narrow mainstream-only concept misreads the authentic-cuisine demand the diversity creates.
A residential, hub-adjacent character
The suburb is largely residential with the major Mount Gravatt hub close by capturing destination trade. Position local and bank the everyday family-and-cuisine trade rather than competing head-on with the hub.
Rent viability bands for Wishart
Indicative monthly rent envelopes for typical retail tenancies — what each band buys, where it works, where it does not. Treat these as starting points for negotiation, not as locked quotes.
Band
Range
What it buys
Works for
Fails for
Local shops prime
Indicative — south-eastern family tier
A position on the Wishart local shops where the large, diverse family trade converges.
Value family cafés and authentic-cuisine eateries on the footfall.
Premium concepts overshooting the per-head income.
Secondary local
Indicative — mid tier
A position off the prime shops serving the diverse family base.
Value cafés, authentic-cuisine offers and convenience services.
Narrow mainstream-only formats misreading the diversity.
Residential streets
Indicative — mid tier
A position among the diverse family residential streets.
Value local cafés, authentic-cuisine offers and family services.
Hospitality needing a destination footfall.
Decision framework
Is your offer value-and-volume priced for a large, diverse, value-conscious family base rather than a premium one?
Does your concept read both the mainstream family and the multicultural (notably Asian) cuisine demand the diversity creates?
Are you positioned on the local shops to bank the everyday family trade the Mount Gravatt hub does not capture?
Does your model avoid competing head-on with the Westfield Mount Gravatt hub?
Have you modelled rent on south-eastern family comps and the break-even on a large, value-and-volume, diverse-family trade?
Wishart is a large, diverse, family suburb with real multicultural cuisine demand — but it is a value-and-volume market, largely residential and adjacent to the major Mount Gravatt hub. Locatalyze runs an address-level analysis on the exact tenancy: the real foot traffic on the local shops, the competing set including the Mount Gravatt pull, the cuisine-specific demand the diversity creates, indicative south-eastern family rent against your format, and a break-even built on a large, value-and-volume, diverse-family trade. Before you sign in Wishart, get the scale-diversity-and-position read right.
Data provenance & limitations. Demographic figures are from the ABS 2021 Census for the Wishart (Qld) suburb (SAL33102), with Greater Brisbane (3GBRI) as benchmark; the 2021 Census is the most recent available. Owner-occupied share (71.3%) combines owned-outright (36.3%) and owned-with-mortgage (35.0%) from the published tenure data; the overseas-born share (42.4%) and the substantial Asian community are from the published cultural-diversity data. The largely residential character, the local shops and the proximity to the Westfield Mount Gravatt centre are from Wikipedia and general knowledge of the suburb. The seasonality and tourism scores reflect a large diverse family demand pattern with no destination-tourism layer. The photograph dates from 2014. Rent bands are indicative envelopes, not achieved rents — informed by Wishart's south-eastern family positioning; verify comps for the specific tenancy. Factor scores are relative estimates calibrated across all Locatalyze suburbs, not guarantees of outcome.
Factor Breakdown
Location factors
Demand, rent, competition, seasonality, and tourism — scored and weighted for Australian commercial operators.
7/10
Demand
5/10
Rent cost
5/10
Competition
2/10
Seasonality
2/10
Tourism dep
Business-Type Scores
How each format performs
Café / Specialty Coffee68
Full-Service Restaurant62
Independent Retail57
Scores use engine-derived weights: cafés weight demand and rent most heavily; restaurants factor tourism; retail factors tourism and demand equally.
Analyst Notes — Wishart
What the data says about this location
1
Demand 7/10: a large, diverse, south-eastern family suburb — a high family-household share (80.9%), big multi-generational households (3.0 people) and a notably multicultural base of 11,333 (42.4% born overseas, substantial Asian community) near Westfield Mount Gravatt; scale plus a multicultural cuisine demand.
2
Demand spend is value-conscious per-head (personal income $784; big households on a household income of $2,026): a value-and-volume market.
3
Competition 5/10: largely residential with the major Mount Gravatt hub nearby capturing destination trade — bank the local family-and-cuisine trade.
4
Rent 5/10: moderate south-eastern family rents (median residential $440/week, above the metropolitan median).
Local insight — Wishart
On-the-ground read for operators
Editorial notes layered on top of the scored model — same scores and benchmarks above; this section translates strip mechanics into decisions.
Local reality check
Demand 7/10: a large, diverse, south-eastern family suburb — a high family-household share (80.9%), big multi-generational households (3.0 people) and a notably multicultural base of 11,333 (42.4% born overseas, substantial Asian community) near Westfield Mount Gravatt; scale plus a multicultural cuisine demand.
Demand spend is value-conscious per-head (personal income $784; big households on a household income of $2,026): a value-and-volume market.
Competition 5/10: largely residential with the major Mount Gravatt hub nearby capturing destination trade — bank the local family-and-cuisine trade.
Competition is moderate — you are buying into share-of-wallet, not automatic overflow.
Micro-location breakdown
Wishart main strip / highest visibility
What tends to work: Service-led and neighbourhood concepts with repeat local trade.
What struggles: Formats needing highway visibility or large-format parking ratios.
Rent vs foot traffic: Prime band often near $4,503–$5,483/mo — Rent pressure 5/10 — treat agent ranges as opening positions; model $/sqm and outgoings before emotional commitment.
Secondary street / side pocket
What tends to work: Operators who accept lower passer-by counts but fund discovery through product, hours, or events.
What struggles: Walk-in-only models with no marketing budget or brand recognition.
Rent vs foot traffic: Secondary band often near $3,768–$4,503/mo — savings must fund signage and fit-out amortisation, not disappear into rent alone.
Budget / upstairs / off-strip
What tends to work: Studios, appointment services, niche retail with owned traffic.
What struggles: Full-service dining depending on spontaneous footfall without a booking channel.
Rent vs foot traffic: Lower band near $2,449–$3,768/mo — viable only when customers arrive by intent, not accident.
Real business scenarios
If prime rent clears near $4,503–$5,483/mo, model daily covers at your real average ticket — the engine verdict is CAUTION at 63/100, not a guarantee at your address.
Tourism dependency 2/10: when elevated, January and shoulder weeks need explicit planning, not December extrapolation.
Run competitors within 500m before offer — Competition is moderate — you are buying into share-of-wallet, not automatic overflow.
Competitive reality
Wishart (CAUTION, 63/100) is a modelled read across demand, rent, competition, and seasonality — validate on-site at quiet and peak dayparts, then reconcile with your accountant before lease execution.
Sharp verdict
Wishart pays off when rent sits inside $4,503–$5,483/mo at conservative revenue — do not sign on suburb hype; sign on covers you can defend on a Tuesday.
Methodology: Scores are engine-derived from five observable inputs (demand strength, rent pressure, competition density, seasonality risk, tourism dependency — each 1–10). These feed into business-type-specific weighted composites via a single scoring engine used across all markets. Scores are relative estimates calibrated across all Brisbane suburbs — a score of 80 indicates materially better conditions than 65; it is not a success probability or guarantee.
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