Factor Breakdown
Each factor is scored 1–10. Higher demand is better; lower rent, competition, and seasonality are better. Tourism is context-dependent by business type.
Business-Type Scores
Scores use engine-derived weights: cafés weight demand and rent most heavily; restaurants factor tourism; retail factors tourism and demand equally.
Analyst Notes — Fremantle
Demand 7/10: tourism uplift plus strong local demographic; heritage precinct drives weekend trade.
Seasonality 4/10: tourist-driven revenue creates significant winter-summer variance.
Methodology: Scores are engine-derived from five observable inputs (demand strength, rent pressure, competition density, seasonality risk, tourism dependency — each 1–10). These feed into business-type-specific weighted composites via a single scoring engine used across all markets. Scores are relative estimates calibrated across all Perth suburbs — a score of 80 indicates materially better conditions than 65; it is not a success probability.
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Analyse your Fremantle address →Demand 9/10: Oxford Street is Perth's strongest inner commercial strip; affluent demographic ($105k avg household income) with consistent spending.
Demand 8/10: Beaufort Street has the best entry timing in Perth — improving demographics, thin competition supply.
Demand 8/10: best rent-to-revenue ratio in inner Perth — 20% below Subiaco rents with comparable demographic quality.