Waterford vs Joondalup

Demand 6/10: a small, affluent-leaning riverside suburb near the Canning River and Curtin University (2,460 residents; household income $2,301/week, the highest of its belt; ~82% owned; very diverse — Chinese the leading ancestry at 29.4%, English-only-at-home 55.7%) anchored by the Waterford Plaza shopping centre.

Demand 6/10: major northern hub, but oversaturated with established chains (The Coffee Club, Dome, Gloria Jean's).