South Fremantle vs Joondalup

Demand 7/10: a gentrified, arty heritage suburb immediately south of central Fremantle (3,398 residents; median age 48; highest personal income of its belt at $963/week) with the South Terrace and Wray Avenue café-and-bar strips, the South Beach foreshore and the South Fremantle precinct — a high-spend, walkable, culturally-oriented market.

Demand 6/10: major northern hub, but oversaturated with established chains (The Coffee Club, Dome, Gloria Jean's).