Hervey Bay Suburb Intelligence
Why Locatalyze says PROCEED for Urangan
I'd invest — Café category score 6.9/10. Location composite 69/100.
Location score
Recommendation
PROCEED
Promising fit, subject to normal due diligence
Urangan in 30 seconds
Urangan is PROCEED at 69/100: the default independent screen clears, but format scores and named streets still decide the lease. Treat PROCEED as a shortlist, then prove the shopfront.
Café 69/100 · Restaurant 69/100 · Retail 69/100 — pick the branch that matches your concept before you sign rent.
Marina-adjacent food that still works on a Tuesday — All formats 69 GO at the threshold. Rent 3 is the opening. The investigation is marina versus foreshore, plus a weekday door.
MODEL: PROCEED needs 69. Seasonality 4 is already scored.
The lease only works on suburb-average foot traffic, weekend trade is unproven at the door, or your concept cannot name a clear reason customers switch from incumbents.
Do not annualise this day
PROCEED Urangan: every format sits on 69. Do not import Hervey Bay urban-centre population or whale-season fame.
Recommendation
I'd invest
Café category score
6.9/10
Structural risk
Moderate
Competition
Moderate (4/10) — Urangan Marina and the foreshore are not empty
Differentiation required
Required
Location composite 69/100 measures overall suburb fit across all factors. Café category score is the format this page recommends. Scores screen the suburb, not the individual lease; the address report checks nearest competitors, rent-to-revenue, and break-even for the exact tenancy.
Should I open a café or restaurant in Urangan?
Yes — marina or foreshore food, with a Tuesday P&L. Best-fit café scores 69/100 with composite 69 — PROCEED. Demand is 6/10. Rent pressure is 3/10. Competition is 4/10. Tourism is 7/10. Census 2021 counted 10,988 usual residents in Urangan (SAL32922) — not the Hervey Bay urban centre.
What surprised me
The marina feels like Hervey Bay’s busiest harbour. The gazetted suburb counted 10,988 people in 2021, and household income sat well below Queensland. The useful investigation is marina-adjacent food that still works on a tuesday.
How to read these scores
Composite 69/100; Café 69/100. Use this as a screening verdict before lease diligence.
Source
Locatalyze engine plus suburb-level evidence
Freshness
Engine scores current; no competitor cache for this suburb
Confidence
Medium - suburb-level scoring only
Limitation
Urangan scores screen the suburb, not the lease. The paid report tests frontage, rent, nearest competitors, and break-even at your exact address.
Evidence freshness
Scores
Engine-scored suburb model
Competition
No cached competitor snapshot — walk the block
Rent
No sourced asking-rent series — obtain current listings
Demographics
ABS Census 2021 baseline with operator interpretation
Precinct map
Urangan Marina versus the foreshore versus the grid — pick the P&L first
Urangan Marina
Marina class — verify listings
Harbour mix · departure walk
Best for: Food that converts a walk — all formats 69 GO
Urangan foreshore
Foreshore class — verify listings
Bay-view dining · resident mix
Best for: Café and dining
Grid off the marina
Side-street class — verify listings
Errands plus local lunch
Best for: Café and services
Engine PROCEED is suburb-level. These streets are different P&Ls. Confirm asking rent; this map does not invent a band. No competitor snapshot is cached for this suburb.
Operator fit warning
Who should not open in Urangan
Operators treating 69 as whale-season PROCEED
Anyone modelling the urban centre or unsourced Fraser passenger counts as this SAL
Concepts that only work on a peak Saturday
Decision path
What are you opening?
Pick your format — the guide shows only the branch that applies to your concept.
No dedicated section for this format in the suburb guide — run an address-level analysis for restaurant, retail, or bar economics.
Why do successful venues survive here?
They name the precinct and they can staff a quieter weekday. No cached competitor snapshot for Urangan. Where I would still look: marina-adjacent food that still works on a tuesday.
What mistakes do new operators make?
SAL32922 is 10,988. Before I sign: shortlist food on the marina or foreshore if the weekday P&L still works. If you need whale-season passengers to make the lease, stop.
Here's what would stop me signing a lease
Operators treating 69 as whale-season PROCEED
Would I personally invest here?
I would recommend Urangan for a café that already converts the marina or foreshore on a Tuesday. All formats are GO at 69; whale-season is not the reason.
I would back marina or foreshore food that still works on a Tuesday. I would not back a first shopfront on whale-season fame, and I would not model Hervey Bay urban-centre population as this door. PROCEED Urangan: every format sits on 69. Do not import Hervey Bay urban-centre population or whale-season fame.
Best-fit café 69/100 · composite 69/100 PROCEED (café 69 GO, restaurant 69 GO, retail 69 GO). Household income sat well below Queensland — the resident floor is 10,988 people.
Suburb PROCEED means every format sits on 69. Analyse the exact shopfront next.
Format-by-format depth, comparisons, and FAQsExpand for zones, rent bands, trading windows, format depth, comparisons, and due-diligence FAQs.
Check an address in Urangan
Urangan looks workable at suburb level for some formats. Your lease still needs demand, competition and rent fit at a specific frontage — not the suburb average.
Analyse a Urangan address free