Grange is a small, affluent, leafy inner-north Brisbane family suburb about 5km from the CBD, beside Wilston — top-tier household incomes ($3,278/week, well above the metropolitan median), a high owner-occupier family base of 4,615 (78.6% family households; 74.2% owned) and a limited local-strip footprint. The composite lands at 66/100 with a CAUTION verdict — but café is a GO at 71/100, the standout: an affluent-family café market held back at composite level only by the suburb's limited local-strip footprint and small scale. This briefing sets out the catchment and the format that fits.
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Grange is a small, affluent, leafy inner-north Brisbane family suburb about 5km from the CBD, beside Wilston — top-tier household incomes ($3,278/week, well above the metropolitan median), a high owner-occupier family base of 4,615 (78.6% family households; 74.2% owned) and a limited local-strip footprint. The composite lands at 66/100 with a CAUTION verdict — but café is a GO at 71/100, the standout: an affluent-family café market held back at composite level only by the suburb's limited local-strip footprint and small scale. This briefing sets out the catchment and the format that fits.
Grange's character is small, affluent, leafy and family. The 2021 Census records 4,615 residents with a median household income of $3,278 a week — well above the Greater Brisbane $1,849, among the higher in Brisbane — a personal income of $1,315, a median age of 37, 74.2% owner-occupancy and 78.6% family households, a wealthy, settled, professional-family community in a leafy inner-north pocket beside Wilston and Kedron Brook. This is a high-spend, quality-paying local base of exactly the kind that anchors a strong family café.
Grange's demand engine is the affluent family base itself — but it is a small, leafy, largely residential suburb with only a limited local-strip footprint, beside the affluent Wilston village and near Newmarket. The constraint is not demand; it is the limited local commercial and small scale, which leave the wealthy family base somewhat under-served and leak everyday trade to the Wilston and Newmarket villages. The opportunity is a quality local offer for a wealthy, under-served family base. Read this briefing, then position on the limited local-strip desire-lines where the affluent family trade converges.
Grange's numbers describe a small, affluent, leafy inner-north family suburb. The household income ($3,278/week) is well above the Greater Brisbane median — among the higher in Brisbane — owner-occupancy is high (74.2%) and 78.6% are family households across a small 4,615 base: a wealthy, settled, professional-family community in a leafy pocket beside Wilston and Kedron Brook.
This is among the strongest residential demand profiles, but the suburb is small and largely residential with only a limited local strip — so the wealthy base is somewhat under-served and much trade leaks to the Wilston and Newmarket villages. The operator implication is a quality local café in the right local pocket — limited local competition is a genuine opening, but securing the position and sizing to the small base is everything.
Figure 1
Grange's affluent inner-north family base
Grange — household income$3,278
Among the higher in Brisbane.
Greater Brisbane — household income$1,849
Benchmark.
Resident base4,615
Small — the model must be sized to a wealthy pocket.
Source: ABS Census 2021 — Grange (Qld) [1] and Greater Brisbane [2]. Top-tier incomes and high owner-occupancy across a high-family base — high spend, but a small scale and a limited local-strip footprint.
An affluent, quality-paying family base
Grange's strength is its affluence. The 2021 Census records 4,615 residents with a median household income of $3,278 a week — well above the metropolitan median, among the higher in Brisbane — a personal income of $1,315, 74.2% owner-occupancy and 78.6% family households. This is a wealthy, settled, professional-family community in a leafy inner-north pocket: a high-spend, quality-paying local base of exactly the kind that supports a strong family café and a quality casual offer.
For an operator, the implication is a quality, family-oriented offer pitched at a wealthy market. A quality family café, a quality casual eatery or a quality lifestyle offer fits the affluent base; the income comfortably supports a quality ticket and the settled professional-family character rewards a loyal, well-executed concept. A value-volume format misreads the affluence badly; a generic one cannot earn the quality ticket a wealthy inner-north suburb expects.
A small, leafy suburb with a limited local strip
Grange's defining feature is its limited commercial footprint. The suburb is small, leafy and largely residential, with only a limited local-strip offer, beside the affluent Wilston village and near Newmarket. The wealthy family base is, in commercial terms, somewhat under-served — it has the spend and the family character, but the local hospitality footprint is modest, so much of the everyday café-and-dining trade leaks to the Wilston and Newmarket villages.
For an operator, that under-served character is the opportunity. A quality local café in the right local pocket banks a wealthy, quality-paying family base that wants a good local offer close to home rather than walking to Wilston or Newmarket. Competition within the suburb is limited (competition 4/10) — an under-served affluent suburb is a genuine opening — but the footprint is modest and the base small (4,615), so securing the right local position is everything.
Rent, position and the affluent-family economics
Grange's rent reads 6/10 — solid affluent inner-north rents (median residential $460/week, above the metropolitan median), reflecting the affluent, in-demand, leafy location, supported by the quality ticket a wealthy family market can command. That cost base is workable for a quality operator that banks the affluent family base, but it is unforgiving of an undifferentiated offer or a poorly-positioned one in a suburb where local commercial is limited and the base small.
The strongest fit is a quality, family-oriented café in the right local pocket (café 71/100, a GO) — built for the affluent family base, priced for a quality ticket and securing the limited local-strip position the under-served suburb rewards. A family-friendly quality restaurant fits the same market (restaurant 65/100). What does not fit: a value-volume format that misreads the affluence; a poorly-positioned tenancy in a suburb with a limited strip; or a model sized for a volume the small base (4,615) cannot supply. The composite of 66 reflects a strong affluent-family café opportunity held back only by the limited footprint and small scale.
Zone-by-zone breakdown
Limited local strip
The limited local-strip offer serving the affluent family base. Works for: quality family cafés and casual eateries. Fails for: value-volume formats misreading the affluence.
Kedron Brook & school surrounds
The Kedron Brook parkland and the school surrounds. Works for: quality cafés on the affluent-family parkland-and-school-run flow. Fails for: formats needing strip footfall the leafy suburb has little of.
Leafy residential streets
The affluent, leafy family residential streets. Works for: quality local cafés and family services. Fails for: hospitality needing a commercial-strip footfall.
Operator Intelligence
10 dimensions — what matters most here
Scored 1–10 from an operator perspective: higher always means better. Each dimension includes the reasoning behind the score.
Demand spend (affluence)Critical
Household income $3,278/week — well above the metropolitan median, among the higher in Brisbane, a top-tier quality-paying market.
9/10
Demand (family concentration)Critical
A 78.6%-family, 74.2%-owner base — a high family share with deep loyalty potential.
8/10
Local-strip footprint & scaleImportant
A small (4,615) suburb with only a limited local strip (competition 4/10) — the factors holding the composite at 66; position is everything.
4/10
Cost base (rent)Important
Solid affluent inner-north rents (6/10, $460/week) demand a quality ticket — no room for value-volume.
4/10
Demand stabilitySupporting
A settled affluent-family residential base trades steadily year-round (seasonality 2) — but with no visitor upside.
8/10
When Grange trades
Peak and off-peak trading periods
Strong
Weekend family brunch (08:00–14:00)
The affluent family base in the local pocket — the local peak.
Strong
Weekday morning & school-run (07:00–10:00)
The affluent family coffee-and-routine trade — a reliable floor.
Moderate
Weekday lunch & local
A steady local lunch trade from the residential base.
Moderate
Evening family dining
A quality family-dining trade from the affluent base.
Operator fit warning
Who should not open in Grange
✕
Value-volume formats that misread the affluence.
✕
Poorly-positioned tenancies in a suburb with a limited local strip.
✕
Models sized for a volume the small base (4,615) cannot supply.
Best business formats for Grange
A quality local family café
The best-fit format and the standout (café 71/100, a GO). A wealthy, quality-paying, under-served family base wants a quality local café close to home — limited local competition is a genuine opening.
A family-friendly quality restaurant
Top-tier incomes and a high family share support a quality, family-friendly restaurant that reads the affluent-family occasion in the limited local offer.
Quality family-and-lifestyle services
An affluent, settled, owner-leaning family suburb supports quality family, health and lifestyle retail and services trading on the high-spend local base.
Risks specific to Grange
A limited local-strip footprint and small base
Grange is small (4,615) and largely residential with only a limited local strip; much of the everyday trade leaks to the Wilston and Newmarket villages. Securing the right local position is everything — the footprint is modest and the base small, holding the composite at 66 despite the strong demand.
Solid rents on an affluent suburb
Median residential rent ($460/week) sits above the metropolitan median; the affluent location commands solid rents (6/10) that demand a quality ticket and rule out a value-volume model.
A pure-residential demand pattern
Demand is affluent-family residential with no destination or tourism layer (seasonality 2, tourism 2). The trade is the local base — strong, but with no visitor upside to lean on.
Rent viability bands for Grange
Indicative monthly rent envelopes for typical retail tenancies — what each band buys, where it works, where it does not. Treat these as starting points for negotiation, not as locked quotes.
Band
Range
What it buys
Works for
Fails for
Local strip prime
Indicative — affluent inner-north tier
A frontage on the limited local strip where the affluent family trade concentrates.
Quality family cafés and casual eateries at a quality ticket.
Value-volume formats misreading the affluence.
Kedron Brook / school surround
Indicative — mid-to-high tier
A position near the parkland or a school serving the affluent family base.
Quality cafés on the parkland-and-school-run flow.
Formats needing strip footfall the leafy suburb lacks.
Leafy residential streets
Indicative — mid tier
A position among the affluent leafy family streets.
Quality local cafés and family services.
Hospitality needing a commercial-strip footfall.
Decision framework
Is your offer a quality, family-oriented format the affluent family base will choose close to home?
Have you secured a position in the limited local strip where the family trade concentrates?
Is your offer priced for a quality, high-spend family market rather than value-volume?
Is your model sized to a small (4,615) but wealthy base rather than a high-volume suburb?
Have you modelled rent on affluent inner-north comps and the break-even on the high-spend family base without a visitor upside?
Grange is a strong affluent-family café market — top-tier incomes and a high owner-occupier family base — held at composite level only by the suburb's limited local strip and small scale. Locatalyze runs an address-level analysis on the exact tenancy: the real foot traffic on the limited local strip and near Kedron Brook, the limited competing set, indicative affluent inner-north rent against your format, and a break-even sized to a wealthy but small, under-served family base. Before you sign in Grange, get the position-and-scale read right.
Data provenance & limitations. Demographic figures are from the ABS 2021 Census for the Grange (Qld) suburb (SAL31225), with Greater Brisbane (3GBRI) as benchmark; the 2021 Census is the most recent available. Owner-occupied share (74.2%) combines owned-outright (30.1%) and owned-with-mortgage (44.1%) from the published tenure data. The leafy inner-north character, the limited local strip, the Kedron Brook frontage and the proximity to Wilston and Newmarket are from Wikipedia and general knowledge of the suburb. The seasonality and tourism scores reflect a pure-residential affluent-family demand pattern with no destination layer. Rent bands are indicative envelopes, not achieved rents — informed by Grange's affluent inner-north positioning; verify comps for the specific tenancy. Factor scores are relative estimates calibrated across all Locatalyze suburbs, not guarantees of outcome.
Factor Breakdown
Location factors
Demand, rent, competition, seasonality, and tourism — scored and weighted for Australian commercial operators.
8/10
Demand
6/10
Rent cost
4/10
Competition
2/10
Seasonality
2/10
Tourism dep
Business-Type Scores
How each format performs
Café / Specialty Coffee71
Full-Service Restaurant65
Independent Retail59
Scores use engine-derived weights: cafés weight demand and rent most heavily; restaurants factor tourism; retail factors tourism and demand equally.
Analyst Notes — Grange
What the data says about this location
1
Demand 8/10: a small, affluent, leafy inner-north family suburb beside Wilston — top-tier household income ($3,278/week, among the higher in Brisbane) and a high owner-occupier family base of 4,615 (78.6% family households; 74.2% owned).
2
Competition 4/10: a small, largely residential suburb with only a limited local strip, so much trade leaks to Wilston and Newmarket — low local competition is a real opening, but the limited footprint and small scale hold the composite at 66 (cafe a GO at 71).
Seasonality 2/10: a settled affluent-family residential base trades steadily year-round with no destination or visitor layer.
Local insight — Grange
On-the-ground read for operators
Editorial notes layered on top of the scored model — same scores and benchmarks above; this section translates strip mechanics into decisions.
Local reality check
Demand 8/10: a small, affluent, leafy inner-north family suburb beside Wilston — top-tier household income ($3,278/week, among the higher in Brisbane) and a high owner-occupier family base of 4,615 (78.6% family households; 74.2% owned).
Competition 4/10: a small, largely residential suburb with only a limited local strip, so much trade leaks to Wilston and Newmarket — low local competition is a real opening, but the limited footprint and small scale hold the composite at 66 (cafe a GO at 71).
Competition is lighter than inner strips — validate why (gap vs weak demand) before assuming easy trade.
Micro-location breakdown
Grange main strip / highest visibility
What tends to work: High-throughput food, proven hospitality formats, and retail with clear window narrative.
What struggles: Formats needing highway visibility or large-format parking ratios.
Rent vs foot traffic: Prime band often near $4,692–$5,840/mo — Rent pressure 6/10 — treat agent ranges as opening positions; model $/sqm and outgoings before emotional commitment.
Secondary street / side pocket
What tends to work: Operators who accept lower passer-by counts but fund discovery through product, hours, or events.
What struggles: Walk-in-only models with no marketing budget or brand recognition.
Rent vs foot traffic: Secondary band often near $3,831–$4,692/mo — savings must fund signage and fit-out amortisation, not disappear into rent alone.
Budget / upstairs / off-strip
What tends to work: Studios, appointment services, niche retail with owned traffic.
What struggles: Full-service dining depending on spontaneous footfall without a booking channel.
Rent vs foot traffic: Lower band near $2,490–$3,831/mo — viable only when customers arrive by intent, not accident.
Real business scenarios
If prime rent clears near $4,692–$5,840/mo, model daily covers at your real average ticket — the engine verdict is CAUTION at 66/100, not a guarantee at your address.
Tourism dependency 2/10: when elevated, January and shoulder weeks need explicit planning, not December extrapolation.
Run competitors within 500m before offer — Competition is lighter than inner strips — validate why (gap vs weak demand) before assuming easy trade.
Competitive reality
Grange (CAUTION, 66/100) is a modelled read across demand, rent, competition, and seasonality — validate on-site at quiet and peak dayparts, then reconcile with your accountant before lease execution.
Sharp verdict
Grange pays off when rent sits inside $4,692–$5,840/mo at conservative revenue — do not sign on suburb hype; sign on covers you can defend on a Tuesday.
Methodology: Scores are engine-derived from five observable inputs (demand strength, rent pressure, competition density, seasonality risk, tourism dependency — each 1–10). These feed into business-type-specific weighted composites via a single scoring engine used across all markets. Scores are relative estimates calibrated across all Brisbane suburbs — a score of 80 indicates materially better conditions than 65; it is not a success probability or guarantee.
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