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High Opportunity

Gyms Market Analysis
Melbourne, VIC

Is Melbourne a good place to open a gym? Here's what the data says.

Demand
77/100
Competition
55/100
Opportunity
91/100
Avg Rent
$4,000–$9,000/mo

Score Breakdown

Market Demand77
Competition Level55
Opportunity Score91

Best Suburbs

Top areas for gyms in Melbourne

CBD Laneways Fitzroy South Yarra Brunswick
Key Success Factors
Ground floor or easy access
Large floor space
Residential density
Car parking

Market Insight

Melbourne presents a high opportunity for gyms. With a population of 5.2M and an average income of $76,000, the fundamentals are strong. Key success factors include ground floor or easy access and large floor space.

— Locatalyze Market Analysis Engine

SWOT Analysis

Gyms in Melbourne — market-level factors

Strengths
  • World-class food culture
  • Gyms demand in Melbourne is strong
  • Established local customer base
Weaknesses
  • Very high competition
  • Gyms market has moderate competition
  • Staff recruitment can be challenging
Opportunities
  • Growing Melbourne population
  • Residential density
  • Delivery platform expansion
Threats
  • Rising commercial rent
  • Changing consumer preferences
  • New market entrants

Typical Costs for Gyms

Startup Investment
$100,000–$600,000
Includes fit-out, equipment, licences and working capital
Monthly Revenue (Mature)
$30,000–$120,000
Average for well-located, established gyms

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Takeaway
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