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Business Location Analysis
Melbourne

Melbourne has the most sophisticated food and coffee culture in Australia. Consumers are discerning and trend-conscious, rewarding quality and authenticity above all.

Population
5.2M
Avg Income
$76,000
Market Demand
91/100
Business Climate
Very Strong

Top Areas in Melbourne

Commercial rent ranges and foot traffic by precinct

CBD Laneways
Iconic Coffee Culture
$6,000–$20,000/mo
Very High
Fitzroy
Hipster & Artisan
$4,000–$9,000/mo
High
South Yarra
Affluent & Fashion
$5,000–$12,000/mo
High
Brunswick
Alternative & Students
$2,500–$6,000/mo
Moderate
St Kilda
Beach & Tourism
$3,500–$8,000/mo
High

Analyse by Business Type

See demand scores and opportunity insights for each business category in Melbourne

Cafes
Demand
95/100 · Saturated
Restaurants
Demand
91/100 · High Opportunity
Retail
Demand
82/100 · High Opportunity
Gyms
Demand
77/100 · High Opportunity
Takeaway
Demand
86/100 · High Opportunity

Market Strengths

World-class food cultureLarge student populationHigh repeat visitationStrong arts community

Market Challenges

Very high competitionDiscerning customersHigh rent in key precinctsPost-COVID recovery

Economic Overview

Key Industries
Finance, Education, Arts, Manufacturing, Healthcare
City Tagline
Australia's Culture & Coffee Capital
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